Our journey started 8 years ago, when our founder was looking for clothes that could keep up with her three very active young boys. Tired of buying kids’ clothes that tore after one playground trip, or adult pieces that felt too formal for family weekends, she started sewing simple, tough, soft pieces for her own family — and soon other parents in the neighborhood were asking for their own versions. Today, we still run the brand as a family, with our whole team made up of parents who understand exactly what you need. All our pieces are machine-washable, stain-resistant, designed for messy ice cream spills, impromptu park trips and all the beautiful, chaotic moments that make family life special.